A campaign by ProneToWeakness.
This time of the year everything and everyone grinds to a slow, aching crawl. The gray skies drain energy from your very being.
Block Out the Sun—the title signifying the constant colorless blanket covering the only source of good vibes on this fucking Earth sometimes. That dread you feel when you go to and from work in the fucking pitch black without any glimpse of sky or sunlight. The claustrophobia and lethargy when the sun is setting but you feel like you just got up. And worst of all, the way the season change magnifies everything else going through your mind.
We chose grayscale in the design of our Gloom Longsleeve Tee for maximum color pairing, and a bright orange logo beanie because what the hell, it looks sick. Check out the lookbook below. Full collection releases online October 13 at 11am EST with some special promotions, so don't miss out.
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